Complaints regarding fake advertisements in e-commerce have spiked, accounting for up to 32% of consumer grievances, prompting calls for robust measures to combat fraudulent practices and safeguard consumer trust.
27 February 2024 – Consumer complaints regarding fake advertisements in e-commerce have surged, with up to 32% of grievances linked to deceptive marketing tactics, according to Saral James Maniam, a senior manager at the National Consumer Complaints Center (NCCC). From 2022 to 2024, complaints about scams increased by 19%, while those concerning misleading information or fake advertisements rose by 32%, highlighting the growing challenge of combating fraudulent practices in online retail.
The rise in e-commerce fraud cases, coupled with the proliferation of fake advertisements on platforms like Shopee, Lazada, and Tik Tok Shop, underscores the urgent need for comprehensive solutions to protect consumers and maintain market integrity. – ref: The Sun
