SMEs Online Sales Will Grow 20% for 2013 Holiday Sales

Sept 11, 2013 (Wed): The shopping cart provider Volusion recently has conducted a study based on its customer data from over 11 million transactions and US$1.6 billion (RM5.23 billion) processed on its platform for the first six months this year. The study shows the online sales of SMEs increased 19.6 per cent if compared with the same period and Volusion predicts similar growth for 2013 holiday sales.

The 19.6 per cent is the average growth rate across all industry. In fact, different industries experienced varying growth patterns. Sporting Goods, Industrial Equipment and Food & Beverage experienced positive growth but industries like Computers and Jewelry saw small to moderate yearly declines.

• Sporting Goods: +35.60%
• Industrial Equipment: +34.18%
• Food & Beverage: +22.08%
• Automotive: +17.77%
• Electronics: +17.60%
• Computers: -16.28%
• Jewelry: -3.87%
• Non-profit: -2.63%