Shopify Now Supports Rich Pins

July 21, 2014 (Mon): Shopify recently announced its new feature that will automatically help online sellers to publish their products images as Rich Pins when the said images pinned from their product page. With Rich Pins, Shopify merchants able to improve their click-through rate to their store and offer price notifications to their customers.

If the merchant reduces the price of a product or run a sale, customers who repinned the product will receive an email from Pinterest notifying them of the price drop and prompting them to buy.