Shopee’s 6.6 GayaLitLit #ShopeeHaul fashion livestream, featuring Malaysian celebrities, empowered women nationwide with affordable styling tips and local fashion brands. The event highlighted the versatility and accessibility of fashion, attracting 423,000 likes.
14 June 2024 – Shopee’s 6.6 GayaLitLit #ShopeeHaul livestream fashion series garnered an impressive 423,000 likes, reflecting its success in empowering women across Malaysia with confidence and style. Held from May 31 to June 6, 2024, the event featured prominent Malaysian celebrities and influencers, including Sasha Abdul Aziz, Sherry Alhadad, Afifah Nasir, and Bella Astillah. These influencers provided valuable styling tips and promoted local sellers on Shopee Live, reinforcing the message that every Malaysian woman can achieve stylish looks affordably.
During the event, Bella Astillah shared her expertise on Shopee Mamak, offering practical styling tips and showcasing how to incorporate various pieces from the #ShopeeHaul collection into trendy outfits. Shopee collaborated with renowned local Muslim fashion brands such as M2 Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive, and ZEKE Store. The collection, featuring versatile Muslimah clothing items, was priced between RM1 and RM40, ensuring affordability for all.
Throughout the livestream, viewers were treated to a fashion masterclass by the influencers, who each brought their unique perspectives to styling the #ShopeeHaul collection.
Sasha Abdul Aziz: Modesty with a Twist Sasha demonstrated the art of styling over spending, pairing an oversized black tee with a satin skirt for a chic look. She advised on tucking in oversized shirts or using belts to accentuate the waist, accessorizing with boots for balance, and styling bandanas with long shawls for a modern twist on traditional hijabi fashion. Sasha also recommended simple rectangle sunglasses for selfies. “I like to buy cheap and affordable clothes because, for me, it’s more about how we style it rather than how expensive it is.”
Sherry Alhadad: Exude Confidence with Quality Pieces Sherry showcased the versatility of floral satin and colorful tudung, using them as stylish scarf wraps. She highlighted the long turtleneck dress for its simplicity and style, suitable for all body shapes. Sherry also demonstrated how to elevate a simple oversized T-shirt with accessories, emphasizing quality over price. “Don’t worry about the price; the most important thing is the quality. The most important thing is to wear the items with confidence.”
Afifah Nasir: Making the Most of Versatile Pieces Afifah highlighted the flexibility of oversized shirts, showing how rolling the sleeves can transform the look. She paired stretchable long skirts with cardigans for a demure appearance, suitable for pregnant women. Afifah also demonstrated the multifunctionality of chain necklaces, which can be used as bracelets or belts. “Versatility is everything. With a few key pieces, you can create countless looks that suit any occasion.”
Bella Astillah: Style is About Expression Bella emphasized that affordable fashion can look expensive with the right styling. She demonstrated a retro look with a floral satin tudung and black dress, and recommended pairing an elastic cargo skirt with an oversized T-shirt for a casual day out. Bella also advised on innovative uses of bandanas and layering techniques for a fun office look. “For me, price does not determine anything. Even if the clothes are the cheapest from the rest, as long as you know how to style them, you will look expensive.”
Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, remarked, “Our goal with the 6.6 GayaLitLit #ShopeeHaul is to empower Malaysian women with affordable and versatile fashion choices. By partnering with local SMEs, we are not only supporting local businesses but also providing our customers with high-quality, stylish options that cater to all sizes and skin tones.”
With Shopee’s 15 Days Free Returns program, customers can shop with confidence, knowing they can return items easily if needed. The On-Time Guarantee further ensures timely deliveries, allowing shoppers to focus on enhancing their style without worries.
Malaysians can watch the replay of the 6.6 #ShopeeHaul by these celebrities on Shopee Mamak via Shopee Live.
