Terry KS Shopee and POP MART’s launch of LABUBU 4.0 and ROCK THE UNIVERSE vinyl plush dolls sold out instantly across Southeast Asia and Taiwan. Fans can expect phased restocks leading up to Shopee’s 9.9 Super Shopping Day Sale.
MALAYSIA, 2 SEPTEMBER 2025 – Shopee, Southeast Asia and Taiwan’s leading e-commerce platform, has teamed up with POP MART to release two of this year’s most coveted collectibles: LABUBU 4.0 and the ROCK THE UNIVERSE Vinyl Plush Doll from THE MONSTERS series. Both products debuted on 29 August at 10:00 a.m. via POP MART’s Official Store on Shopee and were snapped up within minutes across all participating markets.
The launch introduced fresh formats for the beloved LABUBU character. LABUBU 4.0, available in a blind box format, features vinyl plush pendants designed to clip onto phone cases and personal accessories, while the ROCK THE UNIVERSE edition debuts as a 37cm long-fur LABUBU plush crowned with a glowing pearl heart, offering collectors a vibrant centerpiece inspired by cosmic energy.
Available in Singapore, Malaysia, Thailand, the Philippines, Vietnam, and Indonesia, these releases mark a new evolution of LABUBU collectibles that resonate with fans worldwide. Whether worn as a pendant or showcased on a shelf, these designs allow enthusiasts to celebrate LABUBU in versatile ways.
Due to overwhelming demand, Shopee and POP MART will restock both items in limited batches throughout the lead-up to Shopee’s 9.9 Super Shopping Day. Fans are encouraged to check POP MART’s Official Store on Shopee for the latest release updates to secure these high-demand pieces.
