SAS Strengthens Global Presence with Strategic Partnership with TD SYNNEX for Asia Pacific Japan Distribution

SAS, a global analytics leader, has entered a strategic agreement with TD SYNNEX, designating Tec D1 as the regional distributor for SAS® solution providers in the Asia Pacific Japan region. The collaboration aims to empower partners, offering enhanced expertise and market presence.


21 November 2023 – SAS, the forefront leader in analytics, has inked a comprehensive worldwide agreement with TD SYNNEX. This collaboration designates Tec D1, a subsidiary of TD SYNNEX, as the regional distributor for SAS® solution providers across the dynamic Asia Pacific Japan region. The agreement encompasses key markets, including Malaysia, Singapore, Thailand, Australia, New Zealand, Indonesia, Vietnam, Japan, South Korea, India, and the Philippines.

Under this groundbreaking partnership, SAS resellers are poised to benefit significantly from Tec D’s enriched experience. The collaboration promises resellers access to additional expertise, dedicated regional support, and an expanded market presence. The distribution model, a cornerstone of this alliance, aims to empower SAS partners, allowing them to focus on scaling their businesses with SAS and elevating customer experiences.

John Carey, SAS’s Vice President of Global Channels, underscores the strategic importance of embracing distribution channels, stating, “Our new agreement with Tec D will enhance scalability, unlock untapped markets, and deliver exceptional results for our customers, in collaboration with our esteemed SAS partners.”

Tec D continues to make substantial investments in high-growth technologies, including data, AI, and IoT. This commitment ensures that partners have access to unparalleled expertise, aggregated solutions, and robust business enablement tools to drive impactful, data-driven outcomes. SAS’s extensive partner ecosystem, tailored industry solutions, and a commitment to innovation align seamlessly with Tec D’s widespread presence, particularly in the financial services and government sectors. Tec D further offers 14 pre-bundled solutions, facilitating partners in achieving accelerated deployment, heightened agility, and expedited digital transformation for their clientele.

Bennett Wong, Vice President of MDC (Modern Data Centre) & Analytics at Tech Data Asia Pacific and Japan, emphasizes Tec D’s dedication to supporting SAS’s growth and empowering partners. He states, “We are delighted to contribute to SAS’s expansion through our global channel reach, empowering partners to harness cutting-edge AI and analytics capabilities. This reflects our commitment to being the preferred destination for AI solutions within the technology business partner ecosystem.”

Author: Terry KS

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