Rakuten re-launches its U.S. online shopping site

Buy.com, a global e-commerce site which was acquired by Rakuten Inc. in May 2010 has been rebranded to Rakuten.com Shopping, according to Rakuten Inc. After the rebranding, Rakuten.com Shopping still continue to support U.S. merchants and goods while expanding their brand as an international storefront for all shoppers to connect and discover new products, brands and shop owners from wherever they happen to be, from whatever device they own.

by Alice Lee