Terry KS Paydibs has teamed up with AhaPay to integrate Buy Now Pay Later (BNPL) services into its ecosystem, offering flexible installment options for essential categories such as insurance and healthcare. The move reinforces financial inclusion and strengthens Malaysia’s digital payment landscape.
MALAYSIA, 14 OCTOBER 2025 – Paydibs, a leading player in Malaysia’s digital payments sector, has announced a partnership with AhaPay, backed by global fintech holding Fingular, to integrate Buy Now Pay Later (BNPL) services into the Paydibs ecosystem. The collaboration aims to provide greater payment flexibility for merchants and consumers across Malaysia, supporting Paydibs’ mission to drive financial inclusion with secure, future-ready solutions.
Malaysia’s BNPL market is experiencing rapid growth. Deputy Finance Minister Lim Hui Ying reported that BNPL transactions increased from 83.8 million in the second half of 2024 to 102.6 million in the first quarter of 2025, with 1.4 million BNPL accounts registered by credit providers in just the first six months of the year. Analysts project the market will reach USD 2.52 billion this year, growing at roughly 15% annually, with strong momentum expected through 2030.
Through the partnership, AhaPay will offer four- and seven-month installment plans for essential categories such as insurance and healthcare, enabling customers to manage critical expenses more effectively while giving merchants the ability to meet rising demand for flexible payment options.
Merchants can seamlessly adopt BNPL through full integration with Paydibs NEO and online payment gateways, ensuring a consistent experience across in-store and digital channels without disrupting existing operations.
Tee Kean Kang, Chief Commercial Officer of Paydibs, highlighted that the partnership reflects the company’s vision to make payments more inclusive. “With Paydibs NEO as the entry point, and our ecosystem supporting both online and offline needs, we see this as a significant step in building a more inclusive and sustainable financial landscape,” he said.
Harold Chen, CEO of AhaPay, emphasized the focus on sustainability and inclusive growth, noting that the partnership empowers underserved communities and fosters responsible consumer financing practices throughout Malaysia.
Strategically, the collaboration reinforces Paydibs’ vision of “Payment Inclusion. Beyond Transactions.” By embedding BNPL into its ecosystem, Paydibs enhances convenience for consumers, supports merchant growth, and contributes to the advancement of Malaysia’s digital payment sector, offering flexible financing built on secure, future-ready infrastructure.