myWorld Asia has expanded its presence in Asia with the opening of its new headquarters in Kuala Lumpur. With an investment of approximately 50 million Malaysian ringgit, the company aims to leverage the Asian market and provide financial support to families through its myWorld Benefit Program. The strategic location in Malaysia will enable closer collaboration with local shoppers and merchants and serve as a gateway to the diverse Asian market.
KUALA LUMPUR, 5 July 2023 – myWorld Asia, the operator of one of the world’s largest benefit programs, has announced the opening of its new headquarters in Kuala Lumpur, marking a significant milestone in the company’s expansion strategy in Asia. The new office will serve as a central hub for operations in Malaysia and beyond, fostering closer collaboration with local shoppers and merchants. With an initial investment of approximately 50 million Malaysian ringgit, myWorld Asia aims to tap into the vast potential of the Asian market and provide financial support to families in times of crisis and inflation through their myWorld Benefit Program.
The myWorld Asia headquarters, located in the prestigious Maxis Tower in downtown Kuala Lumpur, demonstrates the company’s commitment to expanding its reach in Asia. Over the next three years, an investment of around 50 million Malaysian ringgit (equivalent to approximately 8.5 million pounds) will be dedicated to establishing and strengthening operations in Malaysia. The myWorld Benefit Program has proven to be an essential source of financial relief for families, and myWorld aims to extend its benefits to even more shoppers, merchants, and service providers in Malaysia and beyond.
Malaysia serves as an ideal launchpad for myWorld’s expansion in Asia, thanks to its linguistic diversity and the growing prominence of digital payments, online shopping, and e-commerce transactions. The country’s unique attributes provide an advantageous environment for myWorld to thrive and cater to the diverse needs of the Asian market.
Hubert Freidl, the founder and owner of the myWorld group of companies, expressed his enthusiasm for the Kuala Lumpur headquarters, stating, “Our vision is to bring benefits to customers worldwide, enabling them to earn money back through Cashback on their daily expenses such as gas and food. This additional income provides support to families during challenging times and boosts local economies. Our new headquarters in Kuala Lumpur will play a pivotal role in turning this vision into reality in Asia.”
Yg Bhg. Datuk Ir Donald Lim Siang Chai, former Deputy Finance Minister of Malaysia, welcomed myWorld’s expansion in Asia, emphasizing the long-standing history of successful cooperation between Asia and Europe. He expressed gratitude to myWorld for selecting Malaysia as their regional headquarters, highlighting the country’s multilingualism and its advantageous proximity to major Asian markets like China and India.
Sharif Omar, co-owner of the myWorld group of companies, underscored Malaysia’s untapped potential as a business destination, emphasizing its diverse and well-educated population and peaceful environment. Kuala Lumpur was chosen as the strategic location to leverage these strengths and bridge the gap between Europe and Asia. myWorld’s goal in the coming years is to combat global inflation through their transparent loyalty program, helping people save money and providing benefits while offering state-of-the-art technology to partners and creating new job opportunities in the region.
