MOLPay Enables Merchants to Issue BCARD Reward Points

Nov 29, 2013 (Fri): MOLPay has formed a partnership with BCARD allowing its online merchants join the BCARD reward programme automatically without any joining fee.

BCARD is Malaysia’s premier lifestyle and brand-focused multi-partners loyalty programme. BCARD’s membership is free. Members collect BPoints when they spend at any of the participating outlets nationwide. With over 800,000 members and 20,000 new members every month, BCARD records the fastest growing consumer loyalty programme in Malaysia.

Under the partnership, MOLPay merchants can issue BCARD points to the online shoppers while MOLPay will promote merchants’ offers and deals to BCARD’s members using e-newsletter and e-campaign to helps merchants to acquire new customers.