Millennial Shoppers, Your Target Customers?

May 7, 2014 (Wed): The payment solution provider Merchant Warehouse and Retail Pro International recently conducted a survey among 1,000 millennial shoppers and retailers to learn more about their preferences and habits.

According to Merchant Warehouse, they focussed their survey on millennial shoppers because this group of people will be the key contributor to the U.S. e-commerce in the future as found 46 percent of the works in the U.S. in 2020 will be millennials and will reach 75 percent by 2025. Merchant Warehouse has summarized the result of the survey in the following infographic which you can know the behaviour of millennials shoppers as well as retailers and omni-channel shopping.