MEC selects Effective Measure’s ad campaign measurement tool for its clients

SINGAPORE: MEC, a GroupM company has selected Effective Measure, a provider of media planning and audience profiling solutions in the emerging markets, to provide digital campaign Gross Rating Point (GRP) measurement and advertising effectiveness solutions for its clients across Indonesia, Singapore, Malaysia, Thailand, Vietnam and the Philippines.

This campaign measurement tool is an invaluable resource to assist agencies and brands to accurately compare the performance of their digital campaigns to other media platforms such as television.