Malaysian fashion brands and Shopee affiliates are transforming online shopping through livestreams that boost buyer confidence and drive significant sales growth. Strategic collaborations and audience-focused content are turning hesitation into action.
MALAYSIA, 29 JULY 2025 – Online fashion shopping in Malaysia is overcoming its long-standing challenge of buyer uncertainty, thanks to the growing power of livestream commerce. As consumers demand more than just discounts — prioritising trust, authenticity, and convenience — local fashion brands and Shopee affiliates are stepping up with engaging livestream content that informs, connects, and converts.
Apparel label Asikin Ahmad, known for its modern-traditional designs, has embraced livestreaming to close the gap between buyers and the brand. “Shoppers today want certainty — they want to see, understand, and trust the product before buying. Livestreaming allows us to showcase our pieces in real time and interact with our customers directly,” said the brand’s spokesperson. This strategy paid off during a recent Shopee campaign, where livestream-driven sales soared by over 400%.
In addition to self-hosted streams, brands like Asikin Ahmad are leveraging the Shopee Affiliate Network. Fashion content creator nnnglobal collaborates with brands to present their collections more effectively. “I make it a point to understand the fabric, fit, and story behind each design. This way, I can answer questions confidently and keep the livestream engaging,” he shared. His efforts have led to a sixfold increase in orders for partner brands.
Modest fashion entrepreneur Tudung Fareha also credits livestreaming with transforming her business. “Most of my audience are young Muslim women seeking style tips. I plan my livestreams to match their schedules and needs. It’s not just about showing products — it’s about creating content that resonates,” she explained. During last month’s sale, her brand more than doubled its livestream viewership and revenue.
Meanwhile, affiliate yunyt2201 is helping shoppers see themselves in the clothes he promotes. “My audience wants modest fashion that works for Malaysia’s heat. So I recommend breathable, stylish options that don’t compromise on coverage,” he said. His targeted approach recently gained him over 1,000 new followers and increased partner brand sales by 50% in just one week.
These examples highlight the growing synergy between brands and affiliates on Shopee. With the right timing and audience-first approach, livestreams are proving to be a powerful tool that benefits buyers, sellers, and creators alike.
Looking ahead, Shopee is ramping up for its 8.8 Shopee Live Fashion Week from 1 to 11 August 2025. Shoppers can tune in to livestreams hosted by Sharifah Rose, Shak Shazwan, and Cupcake Aishah, and enjoy Lagi Murah deals including daily 50% off fashion vouchers, free shipping with no minimum spend, and exclusive livestream-only promotions.
As online shopping becomes more intentional, livestreaming is emerging as the future of fashion discovery — making shopping not only more personal, but also more rewarding.
