April 7, 2014 (Mon): The Asia’s leading purveyor of luxury fashion group Club 21 has announced that its subsidiary Kids 21 will use IBM SoftLayer cloud platform, IBM WebSphere Commerce software and IBM’s cloud-based Digital Analytics to deliver personalized experience while expanding its online presence across Asia-Pacific, including Singapore, Malaysia, Hong Kong and Thailand. According to Club21, the new online site will be launched in the third quarter this year.

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