JULO has launched JULO Poin, a rewards program that brings credit card-like benefits to digital credit users in Indonesia, encouraging responsible financial behavior and loyalty through easy, redeemable points. This program enhances JULO’s mission to democratize credit in a market with low credit card penetration.
11 November 2024 – Indonesian fintech startup JULO is making strides in financial innovation with the introduction of JULO Poin, a rewards program that extends credit card-like benefits to users through its accessible digital platform. This initiative aligns with JULO’s mission to democratize credit access in Indonesia, where credit card usage remains low, with only 6% penetration. The JULO Poin program builds on JULO’s distinctive single-limit credit approach, which provides users with flexible, on-demand credit similar to that of a traditional credit card.
JULO Poin enables users to earn points on each transaction, which can be redeemed for perks such as reduced installment payments, e-wallet balance conversions, and mobile phone top-ups. This simple 1 Poin = 1 Indonesian Rupiah model encourages user engagement and loyalty—a key metric for JULO, as 80% of its customer base comprises repeat users. By rewarding early and on-time payments, JULO Poin also promotes responsible credit usage, supporting JULO’s broader commitment to advancing financial literacy.
The program has quickly gained traction: since its launch in July 2024, over 61% of active users have participated in JULO Poin, with 100,000 users visiting the loyalty page in September alone to explore its one-click redemption feature. JULO Poin aligns with the growing popularity of e-wallets in Indonesia, where 84% of consumers prefer digital payments for online shopping, and the country boasts over 106.9 million e-wallet users.
JULO’s Chief Business Officer, Nimish Dwivedi, emphasized the program’s focus on customer value, stating, “As a financial inclusion provider, we aim to make every transaction rewarding, creating lasting connections with our customers.” Chief Technology Officer Manoj Awasthi noted that JULO Poin is backed by a custom-built system delivering real-time rewards with fast, secure processes.
JULO Poin has garnered positive feedback from users like Agus Kristianto, who praised the program’s ease of use and the excitement of earning points that can be redeemed for prizes. JULO’s virtual credit service now serves over 2 million Indonesians, offering credit limits of up to USD 3,500 for transactions ranging from e-commerce purchases to utility bills, education, and healthcare expenses. With its innovative approach, JULO is positioning itself as a leader in Indonesia’s fintech landscape, standing out from traditional cash loans and BNPL options by providing greater flexibility and convenience.
