Jolicare, Malaysia’s top-selling herbal skincare brand for sensitive skin, has entered physical retail after four years of online success, with its flagship Jolicare Cream now available in nearly 20 stores. The expansion responds to high customer demand for easier access and sets the stage for broader retail growth across Malaysia and Singapore.
MALAYSIA, 7 MAY 2025 – After four years of exclusive online sales, Jolicare, Malaysia’s #1 herbal skincare brand for dry, itchy, and sensitive skin, has officially entered the physical retail space. The brand’s flagship product, Jolicare Cream, is now available in nearly 20 stores across the Klang Valley and Johor — a major milestone in its transition from an online startup to a household name.
Launched in April 2021, Jolicare has built a loyal customer base across Malaysia and Singapore by offering a steroid-free, herbal-based solution designed to provide lasting repair. With over 100,000 units sold and more than 20,000 five-star reviews, the brand has gained a reputation for reliability and effectiveness, especially among those with eczema, psoriasis, and other skin sensitivities.
Jolicare’s expansion into retail responds to growing consumer demand for greater accessibility. While the brand flourished on digital platforms like Shopee, TikTok Shop, Lazada, and its own website, many customers expressed a strong preference for in-store availability — citing the urgency of skin conditions, a desire to physically examine the product, and the convenience of pharmacy shopping.
In just 45 days, the brand achieved its first wave of retail rollout, with a strategic plan underway to expand to over 1,000 retail outlets in Malaysia and Singapore by 2025. Early feedback from walk-in customers has been overwhelmingly positive, reinforcing the brand’s decision to make its product more widely accessible.
Jolicare Cream is formulated with more than 10 premium herbs and is free from steroids, parabens, and synthetic fragrances. It is GMP-certified and lab-tested by reputable institutions including SGS and MyCO2, reflecting the brand’s commitment to safety, transparency, and quality.
With new pharmacy partnerships in development, Jolicare is poised to further strengthen its footprint in the region’s skincare market. The brand has hinted at major collaborations to be announced soon, signaling an exciting phase of growth and innovation.
