MDEC and CelcomDigi are set to host IMMERSE KL x CelcomDigi 2025, Malaysia’s flagship event on immersive technologies and creative innovation, from 23–24 July in Bangsar South. The event will gather over 300 participants and 120 companies, spotlighting XR, metaverse, and Web3 applications across industries.
MALAYSIA, 23 JULY 2025 – The Malaysia Digital Economy Corporation (MDEC), in collaboration with CelcomDigi, has launched IMMERSE KL x CelcomDigi 2025, Malaysia’s premier showcase of immersive technologies and creative content innovation. Taking place on 23–24 July 2025 at the Connexion Conference & Event Centre, Bangsar South, the event carries the theme “Dive into the Future: Envisioning Creative Tech and the Metaverse.”
Now a standalone flagship initiative, IMMERSE KL has evolved from the Malaysia Digital Content Festival (MYDCF) into a focused platform dedicated to XR, virtual production, immersive storytelling, gamification, and Web3. This year’s edition is expected to host over 300 participants and 120 companies from Malaysia and across the region.
MDEC Chief Executive Officer Anuar Fariz Fadzil said the event is a catalyst for digital innovation and a step toward positioning Malaysia as a leader in immersive tech adoption. Partnering with industry giant CelcomDigi, the event aims to accelerate cross-sector integration of creative and emerging technologies.
As the official partner, CelcomDigi will demonstrate real-world use cases of XR and 5G across education, industrial applications, and healthcare. Notable showcases include:
- CelcomDigi Metaversity™: XR-powered immersive learning environments
- Industrial Metaverse: Simulations, training, and remote support
- Healthcare Innovations: 3D XR-enabled DICOM visualisation for medical diagnostics
T. Kugan, Chief Innovation Officer of CelcomDigi, emphasised the company’s dedication to enabling industry impact through future-ready XR solutions and digital collaboration.
The two-day event will feature keynote speeches from global thought leaders, including Ben Erwin, President of the Academy of Immersive Arts and Sciences, along with speakers from the United States, Sweden, India, Australia, and Singapore. Over 40 regional startups will also showcase their innovations, offering attendees hands-on experiences with cutting-edge technologies.
A highlight of the event is MATCHWORKS, a business matchmaking programme that connects Malaysia’s top XR and creative tech solution providers with corporates, SMEs, and government agencies. Participants will pitch directly to decision-makers to unlock business opportunities across marketing, operations, and customer experience.
IMMERSE KL x CelcomDigi 2025 is supported by a strong network of sponsors. Diamond Sponsors include Freedome by MAPIM, Revenant Reverie, Warnakala Studios, and XR Associates. Gold Sponsors are UnBound Malaysia, CCACC (CloudTech Group), FaBu Design, and Experiential Design Team. Silver Sponsors include Virtual X and Pixljaya Digital Media & Entertainment, while Bronze Sponsors are Monolith Technologies, Victory Forest Commercial, and SME Corp, the official host of the MATCHWORKS Programme.
The event is free and open to the public, offering a platform for knowledge sharing, industry collaboration, and innovation exploration at the forefront of immersive technology.
