IBM, Google, Adobe, Best Buy team up on e-commerce standard

U.S. (Jul 12, 2013): IBM, Google, Adobe, Best Buy, Qubit and few more tech firms and e-commerce operators have worked together to create a standard namely “Customer Experience Digital Data Acquisition”, for managing certain types of website data, GiGaom reported.

According to the report, the standard aims to simplify the exchange of data between web services that deal in product and customer information (think tracking) and theoretically cut down on site technology vendor lock-in. Another driver is to make life easier for those setting up shop online for the first time – if there’s a standardized way for them to address specifications such as price or shipping requirements, then that should mean less work developing the site.