GroupM Malaysia partners with Effective Measure in digital campaign solution

Tue, May 13, 2013: GroupM, a WPP’s consolidated media investment management operation and Effective Measure, the provider of digital media planning solutions in emerging markets have entered into a partnership deal, allowing GroupM to implement Effective Measure’s Campaign Measurement and Campaign Impact solutions across its GroupM’s entire agency group.

Effective Measure’s Campaign Measurement feature allows agencies to optimize and enhance media buying, based on a comprehensive analysis of rich demographic and campaign exposure data which is available while a campaign is running. The Campaign Impact solution provides the ability to survey internet users who were exposed to a display campaign and compare their answers to those who were not, allowing in-depth insight into the effectiveness of a campaign in meeting its objectives.