Google integrates Gemini AI models into its advertising product, enhancing capabilities for advertisers to generate longer headlines and create images featuring people, while emphasizing safety measures to prevent misuse of generative AI technology. This move reflects Google’s commitment to advancing customer experience and maintaining integrity in digital advertising.
23 February 2024 – Google, a subsidiary of Alphabet (GOOGL.O), announced on Thursday its plans to integrate Gemini artificial intelligence models into its existing advertising product, aiming to extend advanced AI capabilities to a broader spectrum of its customers. This strategic move reflects Google’s ongoing commitment to infuse generative AI, capable of producing conversational text and realistic images, into various aspects of its services, with a particular focus on improving the Performance Max product for advertisers.
The integration of Gemini AI into Performance Max will enable brands to generate longer headlines for ads, capturing consumers’ attention more effectively with headlines of up to 90 characters. Additionally, Google plans to enhance its image generation tool for advertisers with the introduction of its AI model called Imagen 2, allowing brands to create images featuring people in a matter of seconds.
Furthermore, Google emphasizes its commitment to safety by implementing measures to prevent the creation of misleading or inappropriate content, ensuring that images generated by AI are watermarked to distinguish them as synthetic. This move comes amidst growing concerns about the potential misuse of generative AI technology, with Google taking proactive steps to address these concerns and maintain the integrity of its advertising platform. – ref: Reuters
