Effective Measure Helps Time Internet to Understand Readers Better

Aug 6, 2013 (Tue): Times Internet (TIL), the largest Indian Internet network has implemented Effective Measure’s Audience platform to understand online readership profiles, audience spending habits, media consumption and behavioural patterns of the digital community across its portfolio of online news, entertainment and lifestyle sites.

The partnership marks the official entry of Effective Measure, the provider of media planning and audience profiling solutions, into Indian digital media sector.