Terry KS Delivered Korea showcased its cross-border shopping platform at KBEE Malaysia 2025, highlighting its role in enabling overseas consumers to access authentic Korean products. The company aims to strengthen its platform and logistics to support Korean brands expanding into Southeast Asia.
MALAYSIA, 30 DECEMBER 2025 – Delivered Korea, a leading Korean cross-border shopping agent, showcased its technology-driven shopping platform at the 2025 Korea Brand & Entertainment Expo (KBEE), held in Kuala Lumpur from December 11 to 13, highlighting its growing role in connecting Korean brands with overseas consumers.
Hosted by South Korea’s Ministry of Trade, Industry and Resources (MOTIR) and organized by the Korea Trade-Investment Promotion Agency (KOTRA), KBEE is a flagship initiative designed to promote Korean brands, innovation, and business capabilities globally. The Kuala Lumpur edition featured celebrity ambassadors including actress Moon Ga-young from the hit K-drama True Beauty, alongside K-pop groups NEXZ and xikers. The expo attracted more than 300 companies and approximately 20,000 visitors over three days, with participation from major brands such as Amorepacific, CJ Foods, CU, and Shopee.
Building on its earlier success at the Hallyu Fair in the United States, where its pop-up store drew strong interest at the American Dream Mall, Delivered Korea continued its hands-on reverse cross-border shopping experience in Kuala Lumpur. Visitors were able to observe how Korean products are purchased domestically and delivered directly to international customers through the company’s platform.
At the exhibition, Delivered Korea demonstrated its role as a cross-border shopping agent by managing the full purchasing and international delivery process on behalf of overseas buyers. Its platform, supported by an automated price-quotation system and self-operated logistics infrastructure, enables global consumers to access official and authentic Korean products that are often only available within Korea.
The booth featured popular K-pop merchandise from artists including BTS, ATEEZ, G-Dragon, and Stray Kids, as well as trending Korean lifestyle products such as items from Daiso Korea, reflecting strong demand from Southeast Asian consumers.
According to KOTRA’s Consumer Goods Export Trends and Promising Markets Report, Malaysia ranked second in consumer goods export growth in 2024, recording a 14.1% increase. Combined with strong regional interest in Korean culture, Kuala Lumpur has emerged as a strategic gateway for Korean brands expanding into Southeast Asia’s reverse cross-border e-commerce market.
Delivered Korea stated that it will continue strengthening its platform and logistics capabilities to better support Korean brands seeking global growth, reinforcing its position within Southeast Asia’s expanding cross-border commerce ecosystem.