Curlec by Razorpay has partnered with ShopBack Pay to offer Malaysian businesses a powerful new way to drive conversions through cashback, promotions, and seamless digital payments. The collaboration gives merchants access to over 6 million value-conscious users, enhancing both reach and checkout experience.
MALAYSIA, 10 JULY 2025 – As 61% of Asian consumers become increasingly conscious of their spending amidst rising living costs, Curlec by Razorpay, Malaysia’s leading FinTech payment gateway, has entered into a strategic partnership with ShopBack Pay, Asia-Pacific’s foremost rewards and payments platform. This collaboration aims to help merchants tap into today’s value-driven consumer behaviour by offering cashback, deals, and frictionless checkout experiences.
Backed by India’s fintech unicorn Razorpay, and recognised in the Forbes Cloud 100 List 2024, Curlec continues to lead Malaysia’s digital payment transformation. Through this new partnership, businesses that integrate ShopBack Pay via Curlec gain instant access to over six million active users in Malaysia—consumers who are constantly on the lookout for better value through discounts and smarter payment options.
“At Curlec, we’re driven by technology and customer impact,” said Kevin Lee, Country Head of Curlec Malaysia. “This partnership with ShopBack enables businesses to reach new customers and deliver a value-packed checkout journey that not only boosts conversions but builds long-term brand loyalty.”
As digital payments now account for over 80% of e-commerce transactions in Asia-Pacific, Curlec’s collaboration with like-minded platforms underscores its commitment to innovation and market responsiveness. The integration of ShopBack Pay gives merchants access to in-app visibility, exclusive promotions, and targeted campaigns, helping to attract first-time buyers and increase customer retention.
“ShopBack Pay continues to redefine how Malaysians shop and save,” added Vincent Wong, General Manager of ShopBack Malaysia. “By going online through Curlec, we’re expanding our reach and delivering more value to businesses and consumers alike.”
To mark the partnership, new ShopBack Pay users will enjoy RM15 off with no minimum spend when checking out at any Curlec-powered online store—an incentive designed to drive immediate adoption and create a smooth, rewarding payment experience.
With a quick integration process and a secure payment infrastructure, Curlec makes it easy for businesses to get started. The company currently powers over 3,000 local businesses in Malaysia and connects to Razorpay’s global network of more than 10 million businesses.
Businesses interested in enabling ShopBack Pay can now register with Curlec to take advantage of this innovative offering—perfect for both fast-growing brands and established players aiming to strengthen conversions and customer loyalty.
