Censof Holdings Bhd has launched insureKU, Malaysia’s first end-to-end digital insurance and takaful aggregation platform, beginning with travel insurance and set to expand into broader coverage. The platform simplifies the insurance process, empowering Malaysians to make informed, cost-effective decisions.
11 October 2024 – Censof Holdings Bhd, a leading local technology firm, has officially launched insureKU, Malaysia’s first end-to-end digital insurance and takaful aggregation platform. The new consumer-focused platform offers curated travel insurance solutions, marking the beginning of its broader strategy to expand into life, general, and medical insurance in the near future.
insureKU aims to revolutionize how Malaysians engage with insurance by simplifying the process of researching, comparing, and purchasing policies. Co-founder and CEO, Shadhana Sekaran, emphasized that the platform addresses the challenges consumers face in understanding and selecting insurance, especially in areas like travel coverage. “We are democratizing the entire process, enabling consumers to make informed decisions by providing easy access to comparative data from multiple providers,” Sekaran stated.
The platform’s debut product focuses on travel insurance, offering consumers protection against common travel risks such as cancellations, medical emergencies, and lost luggage. Through its user-friendly design, insureKU enables Malaysians to secure travel coverage in minutes, providing real-time support and policy details.
insureKU leverages the technological expertise of its parent company, Censof Maal Sdn Bhd, to offer competitive insurance products by passing on savings from insurance providers directly to consumers. As one of the earliest participants in Bank Negara Malaysia’s Financial Technology Regulatory Sandbox, insureKU is poised to set a new benchmark for digital insurance services.
Looking ahead, insureKU plans to gradually expand its offerings to include life, personal accident, and general insurance, creating a comprehensive one-stop solution for Malaysians. COO Ashveen Chakravarthy outlined the company’s vision to redefine insurance accessibility, ensuring consumers can easily compare and purchase a wide range of policies.
Having undergone six months of development and testing, insureKU is now fully operational and ready to transform the insurance landscape in Malaysia with its integrated digital platform.
