AI-driven fintech ANNA Money partners with Shaype to debut Australia’s first all-in-one financial super app for startups and Pty Ltd companies. The platform streamlines banking, tax, cards, and company formation into a single intelligent solution tailored for SMEs.
AUSTRALIA, 16 APRIL 2025 – In a major leap forward for business finance, UK-based fintech ANNA Money has officially entered the Australian market with the launch of the country’s first AI-powered business finance “super app,” developed in partnership with embedded finance leader Shaype.
Targeted specifically at startups and proprietary limited (Pty Ltd) companies, the new app aims to eliminate the inefficiencies of traditional financial workflows by integrating business banking, tax compliance, company formation, expense management, and corporate cards into one seamless, real-time platform.
Dubbed a 24/7 financial co-pilot, the super app uses machine learning and automation to handle complex administrative tasks, enabling Australian SMEs to focus on growth instead of grappling with disconnected tools like spreadsheets, accounting software, and manual tax filings.
Unlike other fintech solutions that cater to freelancers or sole traders, ANNA Money’s platform zeroes in on the unique needs of Pty Ltd businesses—offering automated tax tools, built-in GST tracking and BAS/IAS lodgement, real-time bank accounts with BSBs and NPP-enabled payments, and Mastercard®-branded corporate cards for business owners and their teams.
“Until now, SMEs have had to cobble together financial systems that were never designed to work together,” said Ryan Edwards-Pritchard, CEO of ANNA Money Australia. “With ANNA, we’re delivering an intelligent, agentic system that actively works for business owners 24/7. Shaype’s infrastructure has been pivotal in making that vision a reality.”
Andrew Laycock, CEO of Shaype, added: “This collaboration demonstrates the true potential of embedded finance. Together, we’re offering a next-generation financial experience that empowers Australian SMEs with tools that were previously out of reach.”
Following its acquisition of Cape in 2024, ANNA Money’s Australian launch reinforces its mission to simplify financial admin for the 98% of businesses that make up the Australian SME landscape. The company continues to build momentum globally, with a vision to transform the way small businesses manage their finances.
