Alibaba Teams Up with Telcos to Boost Up Mobile Shopping Sales

Oct 31, 2013 (Thu): Alibaba Group has teamed up with China Mobile and China Unicom to offer mobile users in the selected provinces to consume up to two gigabytes of data for free when using mobile shopping apps for Alibaba’s Taobao Marketplace, Tmall.com, Juhuasuan, Laiwang and Alipay.

Under the program, China Mobile customers in Guangdong province and China Unicom users in Zhejiang, Jiangsu and Hunan provinces can do mobile shopping without fearing data usage. The free data access is only valid for the months of November and December this year but Alibaba may extend the program to other regions in future subject to market feedback.

Author: Terry KS

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