Terry KS adjoe has announced a strategic partnership with LINE to integrate its Playtime rewarded gaming experience into the LINE POINTS ecosystem in Taiwan. The collaboration is already showing strong early traction, highlighting growing demand for gamified, reward-based mobile engagement.
SINGAPORE, 8 JANUARY 2026 – Global mobile advertising solutions provider adjoe has announced a landmark partnership with LINE, Taiwan’s leading communication ecosystem with penetration reaching more than 94 per cent of the population. The collaboration marks a significant step in setting a new benchmark for rewarded advertising experiences in the Taiwanese market.
At the core of the partnership is the integration of Playtime, adjoe’s rewarded gaming solution, into the LINE POINTS ecosystem. By combining adjoe’s performance-driven engagement technology with LINE’s extensive reach, the initiative aims to deliver more interactive and rewarding experiences to LINE’s more than 22 million monthly active users.
Playtime operates on an earn-as-you-play model that encourages users to discover and engage with mobile games while earning rewards through gameplay milestones. Within three months of launch, LINE users have received more than 4.3 million LINE POINTS, with over 40,000 game downloads recorded in the first month alone. The early results underline strong consumer appetite for reward-based mobile experiences and demonstrate the commercial potential of the partnership.
Founded in Hamburg in 2018, adjoe has built a global reputation for innovation in reward-based mobile advertising, focusing on long-term value creation for users, developers and advertisers. Its flagship Playtime model earned adjoe recognition as the leading global provider of rewarded advertising solutions in the AppsFlyer Performance Index 2025. With partnerships spanning more than 1,000 game studios worldwide and reach across hundreds of millions of users, Taiwan represents a strategic growth market for the company due to its high ARPU and strong mobile gaming performance.
LINE was selected as adjoe’s first major partner in Taiwan based on its deep market penetration, trusted infrastructure and well-established LINE POINTS ecosystem. The platform’s enterprise-grade capabilities, including secure identity validation and real-time reward delivery, provide a scalable foundation for adjoe’s regional expansion.
Through Playtime, LINE users can earn LINE POINTS by discovering new mobile games via adjoe’s offerwall and progressing through gameplay objectives. User interactions are tracked in real time to ensure accurate reward distribution, while dynamic adjustments based on engagement levels enable more active players to unlock greater incentives, all within strict GDPR-compliant privacy standards.
Eileen Keng, Vice President of Revenue, APAC at adjoe, said the partnership represents a key milestone in the company’s Asia-Pacific expansion, noting that Playtime’s early success highlights the ability of gamified engagement to deliver sustainable value across the ecosystem.
Looking ahead, adjoe and LINE plan to broaden their collaboration with additional game titles, cross-game missions and personalised reward journeys. The companies are also exploring deeper integrations across LINE Today, LINE Stickers and other touchpoints, extending LINE POINTS into more everyday digital experiences and shaping the next phase of gamified advertising innovation in the region.