Ad spending includes on online and mobile platform will continue to grow until 2014

Tue, Jun 25, 2013: According to a recent report published by eMarketer on ad spending, this year ad spending on major media worldwide including on digital (online and mobile), directories, magazines, newspapers, outdoor ads, radio and TV will be up 2.8 per cent to US$516.95 billion (RM1,665.36 billion) this year. In 2012, the ad spending climbed 4.4 per cent. eMarketer expects the ad spending will grow 5 per cent next year due to FIFA World Cup.