Terry KS Sept 10, 2013 (Tue): Yahoo! Asia Pacific has teamed up with the University of Pennsylvania’s Wharton Future of Advertising Programme (WFoA) to jointly develop an industry framework for native advertising which will act as a guideline for maximising the effectiveness of the fastest growing segment of online advertising, Bernama reported.
Selective crowd-sourcing of ideas and innovations for native advertising, both online and through roundtable discussions with practitioners, thought leaders and social scientists globally will be part of the efforts to be implemented by Yahoo! Asia Pacific and WFoA under the collaboration.