Cyber Monday Starts in Southeast Asia

Nov 8, 2013 (Fri): The biggest e-commerce players in Malaysia LAZADA, ZALORA and Foodpanda will be launching the Online Revolution.

The Online Revolution will take place from 11/11 to 12/12. The concept is based on Cyber Monday from the US: the biggest online shopping day which takes place every Monday after Thanksgiving. The Online Revolution will be a month full of special deals and revolutionize online shopping with great discounts and engaging games on the website.

It will be the biggest online shopping event of the year participated by major e-commerce players LAZADA, Zalora Malaysia, Foodpanda.

“Following the success of our 12-12-12 campaign last year we decided to make a tradition and a movement out of it. This year we have expanded the concept as well as our group of partners and thought of ways to excite the shoppers. In short The Online Revolution is set to change the old ways of shopping and bringing about the superior means of shopping which is online shopping, a one stop solution,” said Igor Pezzilli, CEO of LAZADA Malaysia.

For LAZADA, The Online Revolution consists of two major activities: special deals and voting games.

Special deals

  • Every week, customers will be offered 111 great deals with amazing discounts, on products that range from Mobiles, Tablets to Fashion and Home & Living
  • Addition points will be given to Lazada shoppers that use their Bcard loyalty card.

Re-VOTE-lution

  • Everyday 11 products are offered on a special landing page sponsored by Hitz.FM, the products will be up for votes from 11am to 11pm. The next day at 11am one lucky shopper will be able to purchase the top voted product for only RM11.

On the last day of the Online Revolution (12/12/13) the top 11 spenders of LAZADA’s Online Revolution will win the 11 products that received the highest rating during the Online Revolution initiative.

LAZADA has expanded their group of partners this year bringing in Yahoo as The Online Revolution media partner, Hitz.FM as the Re-VOTE-lution sponsor, GDex as the official logistics partner, and Bcard as the loyalty reward program partner.

The Online Revolution is an integrated campaign on all partner’s platforms. When shoppers make purchases from LAZADA, they will be rewarded with free food vouchers from Foodpanda and discounted shopping vouchers from ZALORA and vice versa. Hitz.FM listeners will stand a chance to win LAZADA cash vouchers and top picks of the week by tuning in and participating in contests or catching the Hitz.FM cruisers. While Hypp TV and TM customers will enjoy deals and vouchers exclusive to them.

ZALORA will also offer exclusive discounts to online shopper. On 11/11/13, ZALORA will be offering 111minutes flash sales. The sale will start at 11am with 15% of storewide discount. In additional to this, starting from 11/11/13/ to 10/12/13, ZALORA will offer an extra 15% discount for VISA card holder and 10% discount for non-visa holder. VISA holders will also receive RM25 ZALORA Cashback for every purchase within the course of period.

Giulio Xiloyannis, Managing Director of ZALORA said, “This is a great opportunity for e-commerce companies all over the region to come together to increase the presence and reach that online shopping can have. Last year we joined with other major e-commerce players for a combined one day sale on 12.12.12, The Day of Awesome Deals. The sale projected us into some months of very strong growth. With this month of sales we are expecting even better results.”

Foodpanda completes the cycle of Online Revolution by giving out free delivery services for all restaurants on 11/11 and 12/12. Delivering from local and international favorites like Starbucks, Chicken Rice Shop, Papa John’s, Sakae Sushi and 300 over restaurants; customers will be spoilt for choice in deciding what to eat during the Revolution.

“This month, all your needs from skirts, to laptops to pizza will be fulfilled with a simple click and that, is The Online Revolution” says Claudio Abitante, Managing Director of Foodpanda Malaysia. “We think this will also translate to more orders for us as we are giving a really good deal to our customers for Online Revolution” he added.

Besides that, Foodpanda will also throwing in free delivery for selected restaurants throughout the month.

11/11 Free Delivery – Free Delivery for all participating restaurants the whole day.
11 Nov – 17 Nov – Tony Roma’s Free Delivery
18 Nov – 24 Nov – Kenny Rogers Free Delivery
25 Nov – 1 Dec – DOME Free Delivery
2 Dec – 8 Dec – Chatime Free Delivery
9 Dec – 15 Dec – Old Town White Coffee Free Delivery
12/12 Free Delivery – Free Delivery for all participating restaurants the whole day.

Author: VSDaily Editor

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