Spotify is reportedly considering the addition of full-length music videos to its platform, a move that would allow the music streaming giant to compete more effectively with TikTok and YouTube. By incorporating this feature, Spotify aims to attract and engage Gen Z audiences while providing a more immersive music experience for its users.
KUALA LUMPUR, 3 July 2023 – Spotify Technology (SPOT.N), a leading music streaming platform, is reportedly considering the inclusion of full-length music videos in its app, a move aimed at strengthening its competitive position against TikTok and YouTube, according to sources familiar with the matter cited by Bloomberg News.
With the rising popularity of short-form video platforms, Spotify seeks to engage and captivate more Gen Z audiences by expanding its offering beyond audio content. While Spotify already allows artists to upload looping GIFs that play alongside music tracks, the potential integration of full-length music videos would provide users with a more immersive and comprehensive music experience.
As the world’s largest music streaming service, Spotify is in discussions with partners to explore the feasibility and benefits of introducing this new feature. By incorporating music videos, Spotify aims to differentiate itself from rivals and entice users away from platforms like YouTube and TikTok.
YouTube, which already offers a music streaming service called YouTube Music, includes music videos as part of its content offering. Spotify’s move to introduce full-length music videos aligns with its ongoing efforts to evolve and diversify its platform to meet the evolving demands of its user base.
Please note that Spotify has not yet responded to requests for comment regarding these developments, according to Reuters.