Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, hosted the #ShopeeRaiLokal Raya Stail Kita fashion show to inspire Malaysians to embrace local fashion and celebrate Raya. Themed “Tarakucha Retro,” the show featured collaborations with local Muslim fashion sellers, celebrities, and influencers. It showcased affordable and inclusive Raya looks for the whole family, highlighting three key trends: Kek Lapis (layering), Burnt Orange, and Nostalgia Balik Kampung (traditional and retro styles). The show also offered expert advice from fashion personalities and announced a new 15-Day Change of Mind Free Returns policy.
6 March 2024 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, today announced the successful launch of its #ShopeeRaiLokal Raya Stail Kita fashion show. This unique event aimed to inspire Malaysians to embrace local fashion brands and celebrate the upcoming Raya festivities in style.
Themed “Tarakucha Retro,” the show paid homage to the golden age of Malaysian cinema, featuring iconic figures P. Ramlee and Saloma. It showcased a diverse range of affordable and inclusive Raya looks suitable for the entire family, catering to the desires of over 90% of Malaysian shoppers who prioritize coordinated family outfits during Raya, as revealed by Shopee’s recent Raya Stail Kita study.
Highlights of the show included:
- Collaboration with prominent figures: Local Muslim fashion sellers, celebrities, and influencers came together to showcase their expertise and inspire viewers.
- Interactive learning: A unique “slow-motion” catwalk allowed viewers to learn how to style different garments from various brands.
- Trendsetting styles: Three key Raya trends were presented: Kek Lapis (layering), Burnt Orange, and Nostalgia Balik Kampung (traditional and retro styles).
- Expert advice: Renowned fashion personalities like Kiffy Razak, Dato’ Jovian Mandagie, and Zoey Rahman shared valuable insights and tips for creating stylish Raya looks.
- Enhanced shopping experience: Shopee announced their new 15-Day Change of Mind Free Returns policy for a worry-free shopping experience.
“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Kenneth Soh, Head of Marketing at Shopee. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians, allowing them to celebrate Raya with dignity. With Raya Stail Kita, Malaysians can now dress in style and support their local sellers.”
Shopee is committed to offering a diverse and wholesome range of fashion choices for the whole family, empowering Malaysians to celebrate Raya with local flair.
