Kaspersky Unveils Enhanced Digital Footprint Intelligence Service to Shield Businesses Against Online Impersonation and Fraud

Kaspersky has unveiled its updated Digital Footprint Intelligence service, offering enhanced protection against fake accounts on social media platforms and counterfeit applications in online marketplaces. With the rise in cyber threats such as impersonation, phishing, and brand identity theft, Kaspersky’s solution equips businesses with insights and real-time alerts to proactively safeguard their users, brand reputation, and revenue.

3 October 2023 – Kaspersky, a renowned cybersecurity company, has unveiled its updated Digital Footprint Intelligence service, designed to provide enhanced protection for businesses against fake accounts on social networks and counterfeit applications in online marketplaces.

Over the past year, Kaspersky researchers have uncovered more than 500 million attempts to access fraudulent websites. These malicious activities expose individuals and organizations to the risk of sensitive data theft and cyberattacks under the guise of trusted brands. To safeguard their brand reputation from potential impersonation threats, companies must prioritize the security of their online presence, including websites, social media platforms, and digital marketplaces.

Kaspersky’s Digital Footprint Intelligence is a comprehensive threat intelligence service that equips organizations with valuable insights into their digital footprint, enabling them to identify and mitigate potential security risks and vulnerabilities. The newly updated solution is now equipped to monitor, detect, and take down fake accounts across major social media platforms such as Facebook, Snapchat, Instagram, and Twitter, as well as counterfeit applications in the AppStore and Google Play.

Cybercriminals often impersonate companies by creating fake profiles on social networks and mobile app marketplaces, targeting users as an alternate means of conducting malicious activities. These impostors may peddle counterfeit goods, pose as customer support representatives, or attempt to extract sensitive data from unsuspecting users, directing them to malicious websites. High-profile executives are also attractive targets for impersonation, as it can facilitate the spread of disinformation and advanced phishing campaigns.

By vigilantly monitoring public online sources and furnishing companies with comprehensive insights into potential malicious activities, Kaspersky’s Digital Footprint Intelligence empowers businesses to proactively identify and neutralize these threats, safeguarding their users, brand integrity, and, ultimately, their revenue.

Earlier this year, the service received a significant enhancement with the introduction of real-time alerts for Targeted Phishing. This feature aids in tracking the emergence of phishing websites that specifically target a brand’s name, online services, and trademarks.

Commenting on this development, Yulia Novikova, Head of Digital Footprint Intelligence at Kaspersky, stated, “Empowered with Takedown Service, Kaspersky Digital Footprint Intelligence provides businesses with greater opportunities to protect their brands. Together with other products from the Kaspersky Threat Intelligence portfolio, this service combines all our experience to help organizations improve their security posture by providing actionable intelligence on potential threats and vulnerabilities.”

Author: Terry KS

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