A study conducted by Kaspersky Safe Kids has revealed the most popular children’s interests in the online world between May 2022 and April 2023. The analysis was based on anonymized data voluntarily provided by Kaspersky Safe Kids users, including search queries, popular Android applications, and website categories.
The study found that Miraculous: Tales of Ladybug & Cat Noir and MSA (previously My Story Animated) were the most popular cartoons watched online by children during the specified period. On YouTube, the ‘Baby Shark’ song was the most searched term among kids. In the gaming world, popular bloggers included Aphmau, Dream, and Technoblade.
Regarding app usage in Malaysia on Android, the most popular apps were YouTube, WhatsApp, TikTok, and Roblox. On Windows, Google Chrome, Microsoft Edge, and Discord were the most commonly used apps by children.
In terms of YouTube content, children were most interested in entertainment, challenges, and lifestyle channels, followed by cartoons, TV shows, anime, and musical performers. Game bloggers and game content were also highly searched.
Among cartoons, the most popular searches were for Miraculous: Tales of Ladybug & Cat Noir season 5 and MSA (My Story Animated). Chainsaw Man, Demon Slayer, and One Piece were the top anime inquiries. Popular films among children included Super Mario Bros. Movie, Black Panther: Wakanda Forever, and Rock Dog 3: Battle the Beat.
Children’s music preferences leaned towards Korean pop groups BLACKPINK and BTS, the rap genre, and Puerto Rican artist Bad Bunny. In the gaming world, besides Roblox and Minecraft, children enjoyed playing Brawl Stars, Fortnite, Genshin Impact, and Stumble Guys.
Other notable trends included queries related to Gacha Life, memes such as ‘beluga,’ ‘skibidi bop,’ ‘gigachad,’ and ‘countryhumans,’ as well as the popularity of ASMR videos with ‘Asmr eating’ and ‘asmr makeup’ being the most searched sounds.
To ensure children have a positive online experience, Kaspersky recommends parents involve themselves in their children’s online activities from an early age, download parental control apps, have enjoyable conversations about cybersecurity, spend more time communicating with their kids about online safety measures, and guide them in understanding privacy settings.
By staying informed about their children’s online interests, parents can build trusting relationships and contribute to their children’s online safety.
8 June 2023
