BEST Express Malaysia Boosts SME Growth in East Coast Region Through Innovative E-commerce Collaboration

BEST Express Malaysia’s strategic collaboration with SMEs in the East Coast region of Malaysia aims to propel business growth through innovative e-commerce solutions, driving economic prosperity and seamless customer experiences.

24 August 2023 – BEST Express Malaysia, a prominent player in the logistics industry, has reaffirmed its commitment to catalyze the growth of small and medium-sized enterprises (SMEs) in the East Coast region of Malaysia. The states encompassed in this region, including Kelantan, Terengganu, and Pahang, are not only esteemed for their natural beauty and rich cultural heritage but are also witnessing a surge in e-commerce adoption. Recognizing the burgeoning potential of e-commerce in Malaysia, BEST Express Malaysia aims to leverage its logistical prowess and innovation to empower local businesses, particularly SMEs, in harnessing the power of online platforms for expansion.

Under the visionary leadership of Jessy Sun, General Manager of BEST Inc Malaysia and Singapore, the company is set to play a pivotal role in driving business advancement in the digital landscape. By fostering a synergy between cutting-edge logistics infrastructure and innovative technology solutions, BEST Express Malaysia aims to provide SMEs with a robust avenue to tap into the realm of e-commerce, enabling them to broaden their market reach and connect with a wider clientele.

In the words of Jessy Sun, “Our endeavor is to unlock the untapped economic potential of local businesses in the East Coast. This collaboration signifies a milestone in propelling businesses in this region forward by merging our proficient logistics systems and ingenious technological interventions.”

The economic implications of this initiative extend beyond individual SMEs, as it is poised to stimulate overall economic growth. By granting SMEs expanded access to the digital marketplace, this collaboration offers the prospect of heightened sales, increased customer engagement, and amplified market presence, reinforcing the economic vibrancy of the East Coast states.

One such enterprising entrepreneur benefiting from this collaboration is Puan Norizah, the owner of Batik Desa Paloh in Kuala Terengganu. With over a decade of experience in the batik industry, Puan Norizah has masterfully transitioned her traditional business into the digital sphere. Her batik brand showcases a diverse repertoire of techniques, including batik canting, tie & dye, and compelling storytelling through blogging. As online sales, particularly for blouses and scarves, gained momentum, Puan Norizah recognized the significance of efficient delivery services and opted for BEST Express Malaysia to ensure seamless order fulfillment.

Encik Mohd Johan Ngiew Ah Sui @ Hassan, the force behind Josi Donut n Café in Kuala Lipis, exemplifies another success story within this collaboration. Beginning modestly by selling donuts from home in 2014, his venture has evolved into a thriving café that boasts a remarkable range of over 30 cookie varieties available year-round. The partnership with BEST Express Kuala Lipis, celebrated for its robust customer support and reliable delivery services, is a testament to his commitment to delivering not only delectable treats but also unparalleled customer experiences.

As the e-commerce landscape continues to flourish in the East Coast region, the collaboration between BEST Express Malaysia and local SMEs promises to invigorate business growth, bolster economic prosperity, and elevate the customer journey in the digital age.

Author: Terry KS

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