Bank Islam Malaysia Elevates Digital Banking with Be U Visa Debit Card-i, Empowering Customers with Financial Control

Bank Islam Malaysia has introduced the Be U Visa Debit Card-i, reinforcing its digital banking presence with features like expense tracking and customizable settings. This innovative card offers a seamless and secure payment experience, contributing to the growth of digital payments in Malaysia.

7 September 2023 – Bank Islam Malaysia Berhad continues its forward march in advancing digitalization within the financial sector, solidifying its presence in the digital banking arena through the unveiling of its latest offering, the Be U by Bank Islam Visa Debit Card-i. This innovative card not only facilitates swift, secure, and contactless transactions at over 100 million Visa merchant locations worldwide but also responds to the evolving needs of consumers.

Noor Farilla Abdullah, Bank Islam Group Chief Digital Officer, emphasized that the Be U Visa Debit Card-i epitomizes efficiency, choice, and control, aligning seamlessly with the demands of today’s market. This launch underscores Bank Islam’s commitment to providing cutting-edge Shariah-compliant solutions that resonate with the modern lifestyle.

Farilla stated, “Customers today seek more than just transaction-based banking offerings; they demand an experience that allows them to manage their finances easily. Through the Be U by Bank Islam Debit Card-i, cardholders can track their finances with the built-in expense tracker in the Be U by Bank Islam digital banking app, allowing them to be aware of and understand their spending habits. This will then enable users to plan and achieve their financial goals strategically.”

She further added, “Additionally, cardholders can also manage and control their card settings easily through the app which allows them to freeze and unfreeze the card, change PIN, and adjust security and limits settings to their preferences.”

The Be U by Bank Islam Visa Debit Card-i offers consumers a choice of five eye-catching designs, allowing customers to express their individuality. Applying for the card is hassle-free; customers can easily do so via the Be U app and expect delivery to their homes in just a few working days upon application.

Since its launch in June 2022, Bank Islam’s fully cloud-native digital banking proposition, Be U by Bank Islam, has played a pivotal role in enabling digital natives to conduct their banking transactions seamlessly without the need to visit a physical branch. The app serves as a central platform for tracking payments made through Duitnow QR, Duitnow transfers, and the Be U by Bank Islam Visa Debit Card-i. Beyond transaction tracking, Be U offers advanced features like “Nest,” an automated goal savings feature encouraging users to save and achieve their short-term goals effortlessly.

Bank Islam Group Chief Executive Officer, Mohd Muazzam Mohamed, stated, “The Be U branchless debit card reflects the Group’s commitment to transforming the Islamic banking experience by leveraging advanced technology to exceed customer needs. Additionally, it provides the organization with an avenue to learn and build in-house fintech capabilities.”

He further emphasized the broader impact of Be U, saying, “The Be U by Bank Islam app is positioned to support the growth of the global Islamic economy, facilitating transactions that contribute to developing sectors such as halal products, Islamic banking, and ethical investments. The payment methods available within the app are envisioned to promote the Shariah lifestyle of spending responsibly.”

Ng Kong Boon, Country Manager for Visa Malaysia, expressed Visa’s pleasure in partnering with Bank Islam to launch the Be U by Bank Islam Visa Debit Card-i. He noted the increasing adoption of technology among Malaysian consumers and the significant growth in card payments, particularly Visa debit cards. This launch is anticipated to enhance the digital payment experience for cardholders, further supporting the growth of digital payment usage in the country.

Author: Terry KS

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