Apple is complying with new EU regulations by allowing app developers to distribute apps directly to users in the EU and use their own in-app payment systems, bypassing Apple’s fees. These changes are part of a broader effort to open up Apple’s app ecosystem.
12 March 2024 – Facing new regulations from the European Union (EU), Apple is making significant changes to its App Store policies in the region. These changes, effective this spring, will give developers more control over app distribution and in-app purchases.
The key change is the ability for developers to distribute apps directly to EU users from their own websites, bypassing the App Store entirely. This caters to the EU’s Digital Markets Act (DMA), which aims to create a more open app ecosystem.
Apple will also provide developers with tools (APIs) to facilitate this direct distribution. These tools will allow app functionality, user data backup and restoration, and integration with system features.
Previously, developers were required to use Apple’s in-app payment system, which charges fees up to 30%. The DMA now allows developers to offer alternative payment options within their apps, potentially saving them money and giving users more choice.
For developers who choose to stick with the App Store, Apple is offering more flexibility in designing in-app promotions and deals. Developers can now direct users to their websites to complete transactions using their own preferred methods, bypassing Apple’s standard purchase templates.
These changes represent a significant shift for Apple, which has historically maintained a tightly controlled app ecosystem. The move comes amid ongoing criticism from competitors and regulators who argue that Apple’s practices stifle competition and innovation.
While Apple is complying with the DMA, some argue the company is taking a minimalist approach. Potential fines of up to 10% of global turnover for DMA violations incentivize Apple to cooperate fully. – ref: Reuters
