Zalora Touches the Hearts of Breast Cancer Patients

Nov 2, 2013 (Sat): In conjunction with Pink October month, Zalora Malaysia gave further support to the Breast Cancer Welfare Association (BCWA) by offering a unique experience to three specially chosen patients from the association. They were invited to enjoy a day of pampering at the office studio which included a head-to-toe makeover and a professional photo-shoot session.

The three patients from BCWA were Mrs. Jessy Tai Siew Huah, Mrs Peggy Lee Keow Tee, and Mrs. Looi Suan Kheng arrived at the Zalora Malaysia offices in the afternoon and were greeted with a warm welcome from all the employees. To show their support for the patients and this campaign, all employees came to work dressed in pink! After a short guided tour around the office, the patients headed to our studio set to get ready for their personalised makeovers. ZALORA Malaysia stylist, Gia Azizah provided professional styling advice to the three ladies and helped choose which looks complimented their best features.

After the make-up and hair-do session, they stepped onto the set and experienced their special moment in the spotlight, as a model! The ladies felt young and bubbly with excitement, clearly enjoying themselves while getting creative posing ideas from Gia. They had solo shots, duo shots as well as took group shots. All three ladies looked like sisters in the shots, presenting a loving and caring atmosphere, exuding the inner beauty and confidence of women with breast cancer.

There was an interview session after the photo-shoot. The ladies altogether were very positive and optimistic towards breast cancer and they were ready to share their experiences with the whole world. They admitted that in the beginning, when they were first diagnosed, it was a hard fact to accept. However, with support and care from family members and friends, they decided to fight against it with courage and full determination. BCWA was the place that brought them all together. For the past few years, they have been active participants in BCWA activities with a vision to support other women who have been diagnosed with breast cancer. Through BCWA, they walked out of a dull ordinary lifestyle and exposed themselves to unexpected surprises. From mountain hiking to dragon boat paddling, they experienced things that they never thought they could. Towards the end of the interview, they shared some messages of hope to others who are suffering from cancer. “Getting breast cancer is not the end of your life, it ends only when you quit fighting against it, be brave and stay strong, you’re never alone in the battle!”, said Jessy Tai.

Before they left, they joined all ZALORA employees for a group photo-shoot and walked away with head-to-toe outfits from Zalora Malaysia. The ladies were overwhelmed with the warm atmosphere they received and could feel the love and care from all that were present that day. This campaign was a great success and it truly touched the hearts of these three breast cancer survivors.

Apart from the special makeovers, ZALORA also ran a fundraising campaign for BCWA. Starting from 16th to 23rd, every purchase at ZALORA using the code “PINK15”, 15% of the revenues will be donated to the charity. The campaign has been extended to the 27th October. With the incredible support and generosity of its customers, ZALORA has successfully raised over RM 3,000 in cash donation for BCWA.

Author: VSDaily Editor

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