ZALORA & Sephora Join Forces to Bring The Beauty Brand Online in Malaysia

April 10, 2014 (Thu): ZALORA announced today that beauty retailer Sephora will be joining the line-up of brands available on Asia’s leading online fashion destination. The beauty trailblazer will launch on ZALORA with a full-range of its private label Sephora Collection make-up, skincare, bath and body and accessories products. This is the first-time Sephora will be available for online purchase in Malaysia.

The inclusion of Sephora on ZALORA comes as the fashion e-commerce site continues to bring an unequalled array of international high-street fashion and beauty brands to every corner of Southeast Asia. Having recently launched Mango, New Look and American Apparel onsite alongside over 600 local and international brands, the addition of Sephora will complete the beauty department of Asia’s leading online fashion destination.

Harry Markl, regional managing director of ZALORA said, “With the addition of Sephora, we are giving customers access to not only the best of international high-street fashion, but now the best of beauty. Sephora is an innovator in the beauty industry and we are thrilled to be able to bring their fantastic product to our millions of customers throughout Southeast Asia and especially Malaysia.”

Markl went on to add that eventually Sephora’s large range of exclusive and selective brands will be available on ZALORA. “By mid-year, Zalora’s entire beauty category will come under a Sephora umbrella – meaning the assortment of beauty brands available on Zalora will be highly similar to what a customer would find in a regular Sephora store.”

Drina Chee, Regional Marketing Director at Sephora Asia Pte Ltd commented, “We are excited to be bringing Sephora online through Zalora, and introducing new customers to our brand. Zalora’s strong foothold in the Southeast Asian fashion and beauty e-commerce market, makes them the perfect partner for us to introduce our products to a massive online audience.”

Sephora will have a customised shop-in-shop on the ZALORA site. With ZALORA’s 1 – 2 day delivery in Malaysia, free delivery with every purchase over RM75, free returns, and multiple payment methods including cash on delivery, customers will be able to get their Sephora fix any time of day, no matter where they are.

Shop Sephora on ZALORA visit: http://sephora.zalora.com.my/women/beauty/sephora/

Author: VSDaily Editor

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