Dec 13, 2013 (Fri): ZALORA, Asia’s leading online fashion destination, more than tripled its daily sales yesterday on the final day of the e-commerce sales blitz, Online Revolution.
The record-breaking day was achieved by ZALORA, the only pure-play fashion e-tailer that participated in the Online Revolution, Southeast Asia’s version of Cyber Monday. ZALORA also brought over 50 thousand first-time fashion customers online who purchased items through ZALORA’s Online Revolution promotions.
“The demand for access to the best high-street fashion brands is growing rapidly in this part of the world,” said Tito Costa, Regional Managing Director, ZALORA Southeast Asia. “The fact we tripled our sales during the last day of the Online Revolution and saw a massive surge of new customers trying out online fashion is a clear indicator that the future of fashion e-commerce is bright in Southeast Asia.”
Top selling brands that helped push sales to a peak were ZALORA’s private label EZRA, as well as cult-favorite British brands River Island.
“Southeast Asian consumer’s attitude towards buying fashion online is shifting,” added Costa. “The record-breaking sales are evidence that people are seeing the benefit of having thousands of products to choose from right at their fingertips, and want to be up-to-date with the best in fashion and trends, no matter where they live or what they do”
The Online Revolution saw all leading e-commerce players in the region participate in the month of sales, which gave customers savings across fashion, food, beauty, electronics and more. ZALORA, who recently received a funding round of USD 112 million, the largest investment ever made into a Southeast Asia fashion e-commerce business, joined the revolution with special landing pages devoted to the sales in all countries of its operation.