Youth Culture and Urbanization Drives Unlimited Internet Plan
PETALING JAYA, 12 April 2015 (Sun): Packet One Networks Sdn Bhd (P1) has announced its latest P1 ToGo promotion campaign, offering 1-month free subscription for those who purchase online. This is set to enable the 36% of data hungry youths aged from 20 -34, especially urbanites, to stay connected with ease and worry-free on limited data usage.
It is a growing trend that youths in urban areas have multiple devices connected to the Internet simultaneously. In addition, heavy consumption of high definition (HD) content and utilization of large screen devices are identified as the main reasons of data limit depletion before the end of a bill cycle. Recognizing these consumer habits, the P1 ToGo campaign is offering more value to users by giving unlimited data with speed up to 1Mbps at only RM115.53 per month.
“Digital activities among consumers of all ages, especially the millennial generation, are increasing over the years, and we are very excited to see this trend,” said Lai Shu Wei, Chief Marketing Officer of P1. “With high penetration of social networking and online engagement, the need to be online at all times, anywhere and everywhere on multiple devices is high. At P1, we are set to fulfill these needs of the data hungry users and enable them to utilize the Internet to its full potential. ”
“Youths are migrating to urbans areas for better career opportunities. Majority of them would own multiple devices and depend heavily on Internet to find job as well as stay connected with the family,” added Shu Wei. “The MX 230 modem in the package would address their needs as the modem allows multiple devices to be connected and shared, indoor and outdoor, anytime. With this MiFi modem, users are able to connect their laptop, and mobile devices, such as smartphones, and tablets, while they are on the go. And the good news is, those who subscribe online during the campaign period will enjoy free subscription for the first month,” concluded Shu Wei.
The campaign is running from 6 April to 13 May 2015. More information about this campaign is available on http://www.p1.com.my/mifi/.