WhatsApp Business introduces groundbreaking updates allowing businesses to create Facebook and Instagram ads that link directly to WhatsApp, removing the need for a Facebook account. The platform also offers new features for personalized messaging, enabling efficient customer engagement and driving growth for small businesses.
KUALA LUMPUR, 27 Jun 2023 – WhatsApp Business has announced groundbreaking updates for its user base of over 200 million, introducing the ability for businesses to create Facebook and Instagram ads that directly link to WhatsApp without the need for a Facebook account. In addition, new features will enable efficient customer communication and personalized messaging, further empowering small businesses to drive growth and strengthen customer relationships.
WhatsApp Business, the leading platform for small businesses, is revolutionizing advertising capabilities and customer engagement with its latest updates. Small businesses that exclusively operate on WhatsApp will soon be able to seamlessly create, purchase, and publish Facebook or Instagram ads within the WhatsApp Business app, eliminating the requirement for a Facebook account. By simply providing an email address and payment information, businesses can leverage these ads to connect with potential customers, encouraging them to initiate conversations, explore products, and make purchases on WhatsApp. This innovation unlocks new advertising opportunities, particularly for WhatsApp-only small businesses seeking a streamlined approach to advertising.
Efficiently reaching and connecting with customers is paramount for small businesses, and WhatsApp Business understands this need. To address the challenge of scaling communication, WhatsApp Business will be testing a new feature that allows businesses to send personalized messages to their customers, such as appointment reminders, birthday greetings, or holiday sale updates. This advanced messaging feature empowers businesses to deliver customized messages with the customer’s name and customizable call-to-action buttons, targeting specific customer segments with ease. With the ability to schedule message delivery and analyze performance, businesses gain valuable insights into their messaging strategies. WhatsApp Business will offer this premium messaging feature for a fee within the app, with more details to be revealed in the future.