Jan 15, 2014 (Wed): Visa Inc. has launched “Everywhere you want to be,” a multi-stakeholder communications platform that reflects its ambition to deliver universal access to Visa’s secure, reliable and convenient digital payments.
The Visa’s chief brand officer, Antonio Lucio said. “This platform speaks to our dedication to change how we engage with all our partners, and helps underscore the defining characteristics of our business: convenience, reliability, security and access, that together deliver Visa’s true value.”
“The new platform is compelling because it encompasses strengths of Visa, past, present and future,” continued Lucio. “‘Everywhere’ includes the tens of millions of merchant locations that accept Visa today. It’s also the new ways and places people want to pay, including mobile and e-commerce. ‘Everywhere’ is also a celebration of everyone’s aspirations, from an athlete achieving her Olympic dream to a single mother accessing her first bank account on a Visa card.”