April 17, 2014 (Thu): The research report conducted by Lima Consulting Group and ObservePoint among the top 140 global travel websites shows that only 89.3 percent of all pages audited have a web analytics tag and 36.8 percent of pages report inflated page view metrics across all sites. These factors contribute to poor data quality for some of the web’s biggest digital marketing spenders, says “The ROI of Marketing Technologies: How the Top Travel Sites Stack Up”.
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