TikTok, the popular short video app owned by China’s ByteDance, revealed its plans to invest billions of dollars in Southeast Asia over the next few years. This strategic move comes as TikTok doubles down on the region, aiming to strengthen its presence amidst growing global scrutiny regarding data security.
With a collective population of 630 million, half of whom are under 30, Southeast Asia represents one of TikTok’s largest user bases. However, the platform has yet to fully leverage this significant user demographic to establish itself as a major e-commerce revenue source in the region. It faces fierce competition from prominent players such as Sea’s Shopee, Alibaba’s Lazada, and GoTo’s Tokopedia.
Speaking at a forum organized in Jakarta to highlight the app’s social and economic impact in the region, TikTok CEO Shou Zi Chew announced the company’s commitment to investing billions of dollars in Indonesia and Southeast Asia. Chew emphasized that the platform’s content is becoming more diverse as its user base expands, and TikTok is venturing beyond advertising into e-commerce. The app now enables consumers to purchase goods through embedded links during livestreaming sessions.
Chew further revealed that TikTok employs 8,000 individuals in Southeast Asia, with 2 million small vendors utilizing its platform to sell their products in Indonesia, the largest economy in the region.
The investment plan unfolds as TikTok faces scrutiny from various governments and regulators due to concerns that user data could be harvested or misused by Beijing. While countries such as Britain and New Zealand have banned the app on government devices, TikTok asserts that these actions stem from “fundamental misconceptions” driven by geopolitical factors.
TikTok vehemently denies any data sharing with the Chinese government and asserts its non-compliance if such a request were ever made. Although the app has not encountered significant bans on government devices in Southeast Asia, it has faced scrutiny regarding its content regulation.
In 2018, Indonesia posed one of TikTok’s first significant global policy challenges when authorities temporarily banned the app due to posts containing “pornography, inappropriate content, and blasphemy.” Similarly, Vietnamese regulators have announced a probe into TikTok’s operations, expressing concerns that “toxic” content on the platform poses a threat to the country’s “youth, culture, and tradition.”
As TikTok reinforces its investment in Southeast Asia, the company aims to address these challenges, build upon its user base, and contribute positively to the region’s social and economic landscape. – Source: Reuters