The landscape of Thailand E-Commerce in 2014

July 23, 2014 (Wed): Major E-Commerce players in Thailand are spread across different segments such as online marketplaces, pure B2C and multi-channel retail. The fragmented E-Commerce competition landscape features many players, with models such as B2C and C2C marketplaces, online retailers, auctions, and classifieds.

Online marketplaces and classifieds are popular among online shoppers in Thailand, The three segment leaders,, and, each belong, respectively to major Internet service provider, telecommunications company True Corp and Japanese E-Commerce giant Rakuten, according to the “Thailand B2C E-Commerce Market 2014” report published recently.

In the pure B2C segment, online department store Lazada and online clothing and beauty retailer Zalora are among the leaders. An emerging B2C player is WhatsNew, with online shops (goods for children) and (pet food and products). Store-based merchants are also active in the online market, including the two largest retailers CP All with its online shop and Central Retail though online shops,, and others. For more details, please refer to the report here.

Author: VSDaily Editor

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