Thai Women Shop More on Mobile Devices than Men
September 2, 2014 (Tue): aCommerce, a regional e-commerce service provider for global brands has conducted an analysis on the data of one million unique visitors from January to July 2014 among its clients with multiple websites in Thailand. The study found men in Thailand are more prefer to use desktop for online shopping but women like to shop on their mobile devices such as smartphone and tablet.
According to aCommerce, more and more women in Thailand are entering workforce and resulted that they have less time to sit down and more time on their feet for shopping and cooking. Mobile devices are the most convenient tool that fits their lifestyle.