Malaysia FMCG Direct-to-Consumer (DTC) brand Signature Market is spreading its Corporate Social Responsibility (CSR) campaign known as “Be A Uniquecorn: Embrace Your Uniqueness, Be Your Own Unicorn” to the local community in support of the Breast Cancer Awareness Month. Signature Market is collaborating with the Breast Cancer Welfare Association Malaysia (BCWA) and leading lifestyle brands.
The social stigma associated with cancer can be devastating, with losing hair, fear, rejection, isolation, and others. Regardless of what one may experience, it is important to encounter it while seeking the right support. Learning to be comfortable with one’s body during and after breast cancer treatment is a personal journey, one that is different for every woman. Change of mindset is pertinent for every brave woman to stand up, fight the disease and continue to live life like normal.
Realising the importance of having the right support and the need to emerge stronger, Signature Market with its vision to spread the teaching of conscious living will play a vital role in its ‘Be A Uniquecorn’ campaign. This is aimed at empowering women to accept the differences in shapes and sizes that make each and every one unique and beautiful in their own way. Hence, all women deserve to be a ‘Uniquecorn’, which Signature Market truly believes in since day one.
“The campaign is designed to enforce the message that it is important for every woman irrespective of the challenges she goes through to acknowledge her condition and embrace herself in all her uniqueness knowing that she is not alone. Signature Market signifies the importance of reaching out and being a strong support in every way possible especially to women who are fighting breast cancer. We hope this campaign can increase the self-awareness among our customers, thus providing unconditional care and love from our side,” said Edwin Wang, Founder and Chief Executive Officer of Signature Market.
Any woman will find it difficult to accept the fact when diagnosed with breast cancer. But cancer fighters like Aimi Yusoff, diagnosed with advanced breast cancer stage 4, have never been discouraged from fighting cancer. Throughout her 7 years of undergoing treatment until now, she has been fighting it and does her very best to endure it even though sometimes she feels like giving up. Blessed with valuable support and love from her family and friends, she continues to stand up and confronts it in the strongest way possible.
“As a breast cancer survivor, I want to remind everyone that it is so important for us to listen to our body and go for regular checkups. Because I truly believe that early detection can save lives. In everything we do in life, it’s all about mind over matter, that’s my motto that drives my spirit to keep on fighting. Even though you are physically drained with the chemotherapy, your mind will always be strong and keep you in a fighting spirit. More campaigns and initiatives about breast cancer should be held as it can make a difference in the lives of thousands of women out there,” said Aimi Yusoff, Pink Ribbon Breast Cancer Ambassador.
Meanwhile, Consultant Clinical Oncologist, Dr. Mastura Md Yusof emphasized that cancer has a high cure rate if it is detected early and given the correct treatment, at the correct time, and by a dedicated team with a special interest in breast cancer. It is important for women to check their breasts regularly to look out for any irregularities because we should know how our breasts feel or look better than anyone else. However, there are also some lifestyle factors such as poor diet, being overweight or obese, lack of physical activity, excessive alcohol consumption, smoking, and taking supplements that contain hormones that we can do something, to reduce the chances of getting breast cancer. Furthermore, having a history of breast or other cancers in close relatives or within the family may enhance our chances of developing it, which is becoming an increasingly important fact in breast cancer.
“This October, being Breast Cancer Awareness Month, we will continue to show our support not just on the importance of raising awareness but also to promote a call for action towards women, local community, government, and corporate sectors to advocate for early detection of breast cancer. This is the right time to connect, provide moral support and aid them in the right direction by sharing experiences and giving hope to others who are going through the same journey. We want them to accept their challenges, look deeper within themselves and embrace their uniqueness,” added Dr. Mastura.
As part of the ‘Be A Uniquecorn’ campaign, Signature Market is introducing a special edition, ‘Be A Uniquecorn’ gift box priced at only RM35 that will be available from 1st October until the end of the month. Part of the proceeds from the sale will be channeled to the BCWA. A total of 12 lifestyle brands will be part of this campaign. Among them are Marc Jacobs fragrance, Chloé fragrance, Philosophy, Hair Atelier, XIXILI, Benefit Cosmetics, Agrain, Alcosm, Mis Claire, Neutrovis, Machine, and Under Armour. The public are encouraged to support this cause and celebrate the uniqueness of women. For more information on activities held throughout the month, visit Signature Market’s official Instagram, @signaturemarket.
21 September 2021