April 4, 2014 (Fri): paysafecard, the European market leader in prepaid online payment solutions, has launched my PLUS: its innovative loyalty programme for customers of its online payments account my paysafecard. my PLUS is now available in Austria, Germany, Switzerland and 24 other countries: wherever my paysafecard is already established. my paysafecard offers registered customers numerous practical advantages in managing and using the 16-digit paysafecard PINs. Now my PLUS delivers in addition to this attractive rewards and exclusive offers to loyal customers. Both its design and implementation, as well as its scope of obtainable benefits, make my PLUS a unique offer in the online prepaid industry.
How my PLUS works:
my paysafecard customers collect PLUS points with every payment transaction they make. Regular activities, such as logging in to the online payments account once a day, as well as one-off activities, such as signing up for the newsletter, earn customers additional Level Points. These points help customers to continually level up in my PLUS. The higher the Level, the more exclusive the benefits become. Customers can then exchange their collected PLUS Points for Rewards, such as attractive offers from numerous well-known online shops.
my PLUS has been developed and technically implemented by paysafecard. In addition, more than 5000 my paysafecard users have closely scrutinised the online loyalty programme, and their experiences and suggestions have helped mould its final version.
Udo Müller, CEO of paysafecard: “The success of paysafecard is only possible thanks to the loyalty of our enthusiastic customers. In 2013, we recorded around 68 million transactions. This means that an average of one hundred and twenty thousand people pay with paysafecard around the world every minute. The my PLUS loyalty programme is our way of showing our customers how much we appreciate their loyalty to our online prepaid payment solution. Our many years of experience helps us understand our customers and be able to offer them rewards they really want. Loyalty programmes are generally uncommon in the prepaid industry. So we are even more pleased to bring about a market trend, as well as to recognise customer loyalty with genuine benefits.”