Oracle Launches LinkedIn Support for Social Relationship Management

July 22, 2014 (Tue): Oracle Corporation, the world’s leading IT solution provider, today announces that Oracle Social Cloud adopts LinkedIn support for its comprehensive Social Relationship Management (SRM) Platform to offer business organizations the ability to publish, engage, automate and analyze LinkedIn activities.

Today, LinkedIn continues to be a central destination for professional social networking. According to Investis, LinkedIn accounts for 64 percent of all visits to corporate websites from social media sites. LinkedIn is also an essential marketing platform for B2B businesses with more than 3 million companies have LinkedIn Company Pages.

The addition of LinkedIn will provide the opportunity for Oracle to better serve companies needing a complete multichannel social strategy to reach and engage with LinkedIn’s influential user base of 300 million in more than 200 countries and territories.

Chief Marketing Officer at Oracle, Judith Sim says that social networks provide what no other data source has to date and that’s revealing customer preferences so businesses can truly understand needs, wants, desires and dislikes.

“LinkedIn is an invaluable platform for marketers, especially B2B organizations like Oracle. Oracle gains a better understanding and interaction with customers, potential customers and influencers to deliver a superior customer experience across the complete life cycle”

Oracle Social has strengthened its offering for B2B by adding publishing engagement, workflow, automation and analytics for the social network. Oracle SRM customers will now be able to partake in the following activities for LinkedIn:

  • Publish: View and manage existing drafts, and schedule and publish LinkedIn Company Page and Showcase Page updates.
  • Engage: View, manage, and respond to likes and comments around those company shares, engaging directly with LinkedIn members.
  • Workflow & Automation: Manage authorization of LinkedIn Company Pages and Showcase Pages within the Oracle SRM platform and organize pages within various bundles.
  • Analytics: Oracle SRM offers page-level and post-level reports that include metrics such as number of likes and comments on a LinkedIn update

Additionally, Oracle Social customers will be able to tap into Oracle SRM’s proprietary features and capabilities for LinkedIn, which includes Dynamic Link Tracking (DLT) and Smarty Publishing. enabling users to better track and understand the journey of the customer and realize the type of posts or content to drive action.

Meg Bear, Group Vice President, Oracle Social Cloud ends by sharing that this announcement strengthens Oracle’s offering for B2B organizations. “Our driving focus is to continue to deliver value and innovate so that Oracle SRM customers have distinct advantages to succeed in today’s social world.”

Author: Terry KS

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